More Ramblings from a Los Angeles Programmer

January 4, 2007

Researchers use brain scans on shoppers | Science Blog

Filed under: Uncategorized — Josh DeWald @ 5:33 pm

Researchers use brain scans on shoppers | Science Blog
The results of this paper support an alternative perspective that views consumers as trading off the immediate pleasure of making a purchase against an immediate pain: the pain of forking out the money for the item.

All I gotta say is: Ain’t that the truth!

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